Indeed, legend has it that the stylers have been so in demand that buyers had been beating on the doors of GHD HQ, desperate to obtain their hands on the irons which had been selling out as easily as they could be manufactured.And not with out excellent cause. In contrast to a lot of 'next major things' within the hair and beauty marketplace GHD straighteners lived up to the hype and changed the lives of countless ladies within the UK, who for the 1st time could Outlet ghd develop poker straight hair inside the comfort of their very own property. GHD was fulfilling their promise of an end to bad hair days forever.Quick forward to 2009 and GHDs are as common as ever, retailing for anything at all up to 130 and now out there in an array of styles and colours. Moreover for the traditional black stylers, GHD often run limited editions, for example 2008's purple present set plus the 'Hot Pink' styler, which given that 2005 has been released every single October in help with the Breast Cancer awareness campaign.
Annual revenue turnover in 2008 was an Outlet ghd Australia incredible 115 Million and the Organization recently moved to a brand new multi million pound headquarters in Leeds, which involves a GHD teaching academy.Sad to say, the achievement of your brand has attracted a considerable quantity of 'fraudsters', eager to jump around the GHD bandwagon. Fake GHD stylers are routinely observed retailing around the online for below £60 on sites which include ebay and have even located their way onto the high street in high profile stores including Superdrug.Fake GHDs are not guaranteed by GHD and may be poor quality, or even dangerous.
Genuine GHD straighteners are only sold through salons and approved online retailers.In 2008 GHD introduced a website validator service on their Outlet ghd Straighteners official website, which verifies that a website is an authorised stockist. There is also an approved online retailer badge, which should be displayed on any approved retailers web site and can be clicked to verify authenticity at the official GHD site. Another great indicator that a styler is genuine or not is the price, as you will not find an authentic GHD Styler retailing for below 90.
There are also a number of GHD price comparison sites, which only list authorised retailers.So where will the brand go from here?Well, it looks like GHD may be positioning themselves as a beauty brand. There have been a variety of recent indicators to suggest this, starting with the 2008 release with the Pink Styler, which came packaged with three pink lip glosses. GHD then released a Christmas pamper pack, including body creme and bubble bath and also the first limited edition iron released in 2009, the Radiance Present Set, was a partnership with Benefit Cosmetics.
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